skinBotanical Kinetics (for dry skin)
System used to balance dry to normal skin. Moisture is replenished with a gentle touch to promote soft and supple skin.
Botanical Kinetics (for oily skin)
System used to balance oily to normal skin. Products are non-abrasive and gentle to promote skin clarity and smoothness.
System is clinically proven to diminish the appearance of dark spots and discolouration by up to 34% and improve skin clarity by up to 52% in eight weeks.
System uses finely-powdered tourmaline, a naturally energizing mineral. Clinically proven to reduce the appearance of pores and increase radiance for a natural glow in eight weeks.
Green Science
System is clinically proven to minimize the appearance of lines and wrinkles,lift and firm skin, boost skin’s natural collagen and elastin, and improve skin tone in four weeks.
Outer Peace
System is used to help improve acne-prone skin. It is clinically proven to reduce the appearance of blemishes in four weeks. All-Sensitive System calms and soothes sensitive skin by using botanicals and antioxidants. It is aroma-free and dermatologist tested.


av_AV0444_254Be Curly
A wheat protein and aloe blend work to maintain and enhance curl, reduce frizz, and add moisture & shine.
Brilliant System is ideal for coarse hair. Aloe-infused products smooth and detangle hair, while adding extraordinary shine.
Colour Conserve
Wintergreen and cinnamon bark work to protect hair against damage and colour fading. Helps maintain colour longer and adds shine.
Damage Remedy
This repairing system instantly repairs damage by up to 26%, and uses quinoa and wheat proteins. It restores protein to the hair.
Dry Remedy
This moisturizing system instantly improves dry hair by up to 63%, and uses a deep moisture complex which includes buriti oil. It adds moisture and shine to hair.
This botanically active system is formulated to promote denser, stronger, thicker-looking hair. It revitalizes the scalp, prevents hair loss by up to 33%, and promotes hair growth with the use of Densiplex (includes turmeric and ginseng to rehabilitate the scalp follicles).
Pure Abundance
Organic acacia gum has bulking properties that act as a natural thickening agent for hair. This system adds volume and is ideal for thin & fine hair.
Rosemary Mint
This system uses rosemary and peppermint to invigorate and awaken. It is ideal for daily use on fine to normal hair. (not for use on colour-treated hair)
Scalp Benefits
This system uses mild cleansers derived from coconuts to clean down to the root, remove build-up, and balance pH levels for a healthier scalp.
Daily system that uses morikue protein, which fortifies all hair types. This system has a unique blend of 25 pure plant and flower essences, and is ideal for general care for all hair types.
Smooth Infusion
This system uses a plant infusion blend of aloe, maize, and guar bean to create the ideal foundation for smooth and sleek hairstyles. It reduces frizz and adds shine.


Men-pure-formance-exfoliating-shampoo-setThe male scalp is thicker than the female scalp, and oils/deposits build up easily. It is important to keep a hair care routine that will reduce this build up and keep your hair and scalp healthy.

Pure-Formance Shampoo
Cleanses, conditions, and moisturizes hair, while protecting and soothing the scalp
Pure-Formance Conditioner
Protects the scalp, adds healthy shine, and conditions without weighing hair down
Pure-Formance Exfoliating Shampoo
Exfoliates to remove dead skin cells and excess oil to create a smoother and healthier scalp
Grooming Clay
Creates texture and definition, with strong hold and a natural matte finish
Creates texture and definition with strong hold, and gives high level of shine Liquid Pomade Maintains natural movement with medium hold, and gives shine without build-up
Shave Cream
Preps skin for a close and comfortable shave, and moisturizes to protect from razor burn
Dual Action Aftershave
2-in-1 moisturizer and post-shave lotion that hydrates, controls oil, and soothes
Firm Hold Gel
Lightweight gel that gives maximum hold and shine, while soothing the scalp
Aroma Spray
Definitively masculine, with a citrus and mint top note, floral and herbaceous middle note, and a woodsy and earthy base